Thread Various — Brand Carpenter Work

Creative Director with a multidisciplinary approach to world-building that results in brand strategy, creative direction, and campaign development. I am drawn to collaboration rooted in community, creative process, and storytelling.

Client

Project

VERO

Time Moves Differently

WASATCH

The Kind of Man Who

NTM x T.U.

Out on the Weekend

THREAD

The Essentials

DELIRIUM

Ant Guy Escape

NOTOM

Unknown Exit

SELF

Experiments

VULCAN

Chapter One

VARIOUS

Misc Design

STACK

Make Noise

THREAD

SS24

NOTOM

The Garage

VULCAN

Night Sesh

PLASTICS

Pop-up Theater Project

THREAD

S2 ’26 Catalog

LANDER

SS25

EVORA

Translucent Collection

THREAD

Various Projects

Thread

Various Projects

2021 - 2026

Credits: Creative Director: Brand Carpenter; Cinematography: Justin Burgan, Bentley Rawle, Marshall Van Leuven, Brand Carpenter; Photography: Cole Ferguson, Lo Turley, Brand Carpenter; Design: Gill St. John, Emmeline Smith, Cam Carlson, Brand Carpenter

As Creative Director at Thread, I led a multidisciplinary team across brand, campaigns, and product launches, setting creative direction and maintaining a high standard across the work. I supported business growth through integrated brand and growth marketing initiatives, working closely with Marketing, Media Buying, and cross-functional partners to ensure alignment with company goals. I also partnered with Thread athletes and ambassadors to develop authentic, story-driven campaigns. Selected projects below.

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