Creative Director with a multidisciplinary approach to world-building that results in brand strategy, creative direction, and campaign development. I am drawn to collaboration rooted in community, creative process, and storytelling.
Time Moves Differently
Out on the Weekend
NOTOM
VULCAN
The Garage
Credits: Creative Director, Director, Producer: Brand Carpenter; Cinematography: Andrew Storer; B-Cam: Brand Carpenter; Photography: Mike Biggins; Edit: Sam Goold
After being acquired by Stack Athletics, Vulcan was ready for a resurgence. The brand was already well known in the pickleball world—but not for the reasons they wanted. Chapter One marked the beginning of a new era, introducing a completely redesigned paddle lineup alongside their partnership with Nick Kyrgios.
We helped bring the campaign to life through creative direction and content that repositioned the brand, shifting perception and establishing Vulcan as a legitimate force in the sport.
We helped bring the campaign to life through creative direction and content that repositioned the brand, shifting perception and establishing Vulcan as a legitimate force in the sport.